BAKER HUGHES 10K

BRAND DESIGN, PRINT & MARKETING

PortBaker1

The City of Aberdeen Baker Hughes 10k is the largest race of its kind in the North East of Scotland.

 

I designed an energetic identity and logo which embodied the spirit of the city and the run. Using geometric shapes derived from the route, and colours relating to the race, I built up a design style as well as a logo. I produced the t shirt, medal, banner and poster designs as well as a conceptual advertising campaign.